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Pillinger World Travel

“eJIGSAW were able to communicate our business online perfectly.”

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01 The Client

Pillinger World Travel

Part of the Global Travel Group, Pillinger World Travel are one of the UK’s market leaders in the retail travel business, offering fantastic USA holidays, cruises, beach holidays, European city breaks, and luxury worldwide holidays.

02 The Brief

Pillinger World Travel is an established independent travel agency based in Preston, with a focus on American holidays and outstanding customer service. No longer content with how the business was sitting on a highly competitive horizon, Gavin and his team approached eJIGSAW to reposition Pillinger World Travel in the market as a modern, luxury provider.

03 A New Identity & Website

Pillinger World Travel had a clear vision for an updated brand aesthetic, by working closely with our designers a simple compass icon was created and implemented as the lead brand signifier for the new Pillinger.

Our designers and developers then worked closely together to build a brand new, bespoke website from the ground up that effectively communicated the new brand on all devices. Included on the site via WooCommerce was an attraction ticket purchasing section, something that wasn’t possible on their old site.

04 SEO & Social Media Strategy

We were also delighted to say that Pillinger chose eJIGSAW to manage their ongoing digital marketing strategy, including SEO, Social Media Marketing, and Paid Advertising/PPC.

Unfortunately, their previous website held no analytics data, and their Google presence was practically zero. However, since the site launched, their organic Google rankings have steadily increased and they are now featured on the first page for Florida villa specialist and are close to reaching the first page for several other relevant keywords.

Additionally, as a result of the eJIGSAW strategy, Pillinger have seen a 113% increase in traffic to the site, a 14.8% decrease in bounce rate, and a 456% increase in organic Facebook reach.

Gavin Pillinger

Managing Director of Pillinger

"

We are thrilled with our new website and branding. Everyone we worked with at eJIGSAW® was extremely helpful and by working closely with us, they were able to communicate our business online perfectly.

"

How We Helped

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