Halyard Events is an event management company that delivers memorable events UK wide and has an office in Glasgow. Halyard’s services include the full event management package right down to the provision of individual speakers at events. Clients include small and large organisations such as Glasgow City Council & North Lanarkshire Council as well as sole-individuals.
eJIGSAW were chosen by Halyard Events to be their complete creative and digital partner. Founder and entrepreneur, Declan Cox, wanted a creative strategy that would reflect the ethos and quality of the service of the business, while also link to the name behind the brand, with halyard being the line/rope used to hoist a sail, flag, or yard.
By working closely with Declan, we were able to identify 3 core elements that would influence the design, as well as meet the demands of the brief, these were events, sailing and the initial “h”.
The final mark was inspired by sailing iconography and shafts of light created during stage shows. By using a method that is derived from the golden ratio, we were able to marry these elements with the initial “h” to create a unique and striking mark for Halyard Events.
Alongside the new branding, Halyard Events needed an online presence that would serve as a simple yet informative portal to upcoming events that they are involved with.
To extend the appeal of Halyard Events online presence custom artwork was produced that would be used across all social media channels. By adhering to the eJIGSAW designed brand guidelines, a consistent and effective campaign was launched.
The eJIGSAW design team were tasked with designing promotional print materials ranging from business cards to marketing brochures to help Halyard Events recruit new companies to work with and attract blue-chip clients.
CEO & Founder of Halyard Events
The team at eJIGSAW are fantastic. They have delivered on my digital design needs time after time and always deliver to the highest levels. You will not find a company with higher levels of customer service and design standards. They will always be our digital design suppliers."