01244 955 944Chester

0203 858 0411 London

[vc_row type=”in_container” full_screen_row_position=”middle” scene_position=”center” text_color=”dark” text_align=”left” top_padding=”40″ overlay_strength=”0.3″][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ width=”1/2″ tablet_text_alignment=”default” phone_text_alignment=”default”][heading]Why Pay-Per-Click (PPC)?….[/heading][nectar_icon_list animate=”true” color=”Extra-Color-1″ icon_size=”medium” icon_style=”border”][nectar_icon_list_item icon_type=”icon” title=”List Item” id=”1485884538-1-33″ tab_id=”1485884745327-2″ icon_fontawesome=”fa fa-bullseye” header=”Only Target Those Who Want You…” text=”An intelligent paid search strategy connects you to the right customer, at the right time, helping control spend for when it matters.”] [/nectar_icon_list_item][nectar_icon_list_item icon_type=”icon” title=”List Item” id=”1485884538-2-49″ tab_id=”1485884745476-3″ icon_fontawesome=”fa fa-credit-card” header=”Only Pay For Meaningful Visits” text=”Don’t spend money on ad campaigns hoping for interaction. With paid search, you only pay when customers interact with your ad.”] [/nectar_icon_list_item][nectar_icon_list_item icon_type=”icon” title=”List Item” id=”1485884957973-0-1″ tab_id=”1485884957978-3″ icon_fontawesome=”fa fa-bar-chart” header=”Measure Your Return on Investment” text=”In addition to top funnel brand awareness, paid search delivers measurable, successful results. Campaigns are closely monitored, quantified, and easily tracked.”][/nectar_icon_list_item][nectar_icon_list_item icon_type=”icon” title=”List Item” id=”1485885017338-0-10″ tab_id=”1485885017344-9″ icon_fontawesome=”fa fa-gamepad” header=”Full Control” text=”Paid search campaigns are flexible, yet allow you to be in control of your budget.”][/nectar_icon_list_item][/nectar_icon_list][/vc_column][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ width=”1/2″ tablet_text_alignment=”default” phone_text_alignment=”default”][heading]Why Google?….[/heading][nectar_icon_list animate=”true” color=”Extra-Color-2″ icon_size=”medium” icon_style=”border”][nectar_icon_list_item icon_type=”icon” title=”List Item” id=”1485886726339-0-2″ tab_id=”1485884745327-2″ icon_fontawesome=”fa fa-pie-chart” header=”They’re Popular…” text=”Over 92% of internet users use Google as their search engine of choice (over 1.2 billion of them, to be precise).”] [/nectar_icon_list_item][nectar_icon_list_item icon_type=”icon” title=”List Item” id=”1485886726419-0-8″ tab_id=”1485884745476-3″ icon_fontawesome=”fa fa-search” header=”Be Specific” text=”Google allows our Google qualified team to be very specific in targeting the exact audience you want to attract, whether in the UK or anywhere in the world.”] [/nectar_icon_list_item][nectar_icon_list_item icon_type=”icon” title=”List Item” id=”1485886726509-0-6″ tab_id=”1485884957978-3″ icon_fontawesome=”fa fa-list-ol” header=”The Numbers Work Out…” text=”On Google, the top 3 listings are ‘PPC’ paid listings. More than 40% of searchers click on one of these adverts when using Google to find what they’re looking for.”][/nectar_icon_list_item][nectar_icon_list_item icon_type=”icon” title=”List Item” id=”1485886726603-0-7″ tab_id=”1485885017344-9″ icon_fontawesome=”fa fa-area-chart” header=”We Love Data!” text=”Google’s AdWords campaigns integrate into their Analytics platform, meaning our experts can monitor, track and develop your campaign to maximise your budget and return on investment.”][/nectar_icon_list_item][/nectar_icon_list][/vc_column][/vc_row][vc_row type=”full_width_background” full_screen_row_position=”middle” bg_color=”#3d3d3d” scene_position=”center” text_color=”light” text_align=”left” top_padding=”40″ bottom_padding=”40″ overlay_strength=”0.3″][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ width=”1/1″ tablet_text_alignment=”default” phone_text_alignment=”default”][heading subtitle=”Click on the red icons to see what’s what on this example of a Google search result…”]Let us show you how it works…[/heading][nectar_image_with_hotspots image=”2251″ preview=”https://www.ejigsaw.co.uk/wp-content/uploads/2017/01/Screen-Shot-2017-01-14-at-13.17.22.png” color_1=”Extra-Color-1″ hotspot_icon=”plus_sign” tooltip=”hover” tooltip_shadow=”none” animation=”true”][nectar_hotspot left=”20.090390286062906%” top=”13.463953669915751%” position=”bottom”]We’re looking for a Macbook Pro, so this is what we have typed into Google’s search bar…[/nectar_hotspot][nectar_hotspot left=”6.49313%” top=”47.0324%” position=”right”]The very first result to be shown has been brought to us by AdWords. Here, Apple have used a PPC campaign to target users looking for Macbook Pro’s and Google has displayed their listing first…[/nectar_hotspot][nectar_hotspot left=”64.1359%” top=”73.0408%” position=”left”]This is where the ‘natural’ listings start, this is not paid advertising and relies on more complex, organic algorithms. In this case (not surprisingly), Apple’s own website are showing first in the ‘natural’ search listing, but below their paid advert.[/nectar_hotspot]

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