Halyard Events

Creating memorable events

Halyard Events is an event management company that delivers memorable events UK wide and has an office in Glasgow. Halyard’s services include the full event management package right down to the provision of individual speakers at events. Clients include small and large organisations such as Glasgow City Council & North Lanarkshire Council as well as sole-individuals.

Decisive Brand Identity

Crafted with care for the large and small.

When Halyard Events contacted us, they had the ambition to be a recognisable brand to appeal to both large corporations and small startup companies. Specialising in events management Halyard events cater for small parties to large conferences. We set out to create a brand image which could project a message no matter the platform.

Typography

The single most powerful tool

Choosing the right for Halyard Events was easy while looking for an impactful and decisive display font we stumbled across Halyard. Conveniently having the same name and taking some inspiration from nautical typography we knew this was the perfect match. We chose to use Halyard Display to convey all our key messages and their Text variant to handle all other typographic needs.

Picture of the font Halyard Display anHalyard Events typography

Creative Strategy

Creative direction ready for anything, anywhere.

By working closely with Declan, we were able to identify three core elements that would influence the direction of the branding and identity, as well as meet the demands of the brief; these were events, sailing and the initial “h”. The final mark was inspired by sailing iconography and shafts of light created during stage shows. By using the golden ratio method, we were able to marry these elements with the initial “h” to create a unique and striking mark for Halyard Events.

Microsite

Displaying the essentials

Alongside the new branding, Halyard Events needed an online presence that would serve as a simple yet informative portal to upcoming events that they have organised.

Visit Website

Prospectus Print

Realising sales potential with print

As well as a new identity and website, we designed a range of promotional print materials, including business cards, sales and marketing brochures to help Halyard Events recruit new companies to work with and attract blue-chip clients, and promotional materials.