Google Ads (previously AdWords) is Google’s very own advertising platform, and whether you’re looking to attract new visitors to your website, increase online conversions or sales, or just want to get the phones ringing, Google Ads has it all.
Using Google Ads you only pay when a user clicks on an ad displayed on Google Ads when someone has searched for one of, or something related to the keywords in your campaign setup. Google Ads continue to grow in importance and form an essential part of any marketing strategy as more than 40% of users now click on one of these adverts when searching on Google, and customer’s on average doubling their ROI when using Google Ads.
Did we mention we’re also a Google Ads Partner so we know exactly what we’re doing to get the very best return from your campaigns.
Similar to Google Ads, Bing Ads is Bing by Microsoft’s own advertising platform, and works in a similar way to Google Ads and using a similar pay-per-click costing model, however, it tends to have a lower cost-per-click and increased conversion rate when visitors reach your website.
Many companies and even agencies tend to overlook Bing when offering their services, however, it should be underestimated at your peril, as Bing global market share for searches still sits around the 10% mark, which equates to approximately 1 billion searches per month that you could be missing out on!
Run an online retail business via an eCommerce website? Google Shopping is your new best friend. Ads on Google Shopping are shown when a user searches for a specific product on Google, and appear with a picture of the image as well as a the title and price, thus resulting in extremely high-converting traffic clicking through.
The volume of clicks for retailers on Google was higher for Google Shopping than the search network for the first time in 2017 and continues to do so with Google Shopping now accounting for nearly 60% of all retail clicks.
To make sure your feed (the details of your products) is up-to-date, accurate, and your campaigns in Google Ads are well-crafted and optimised, give the eJIGSAW experts a call and start getting more people to your website today.
Like to advertise your company via a video, YouTube is for you! Unlike other advertising , YouTube is all about video so you know people are really watching and you can specify exactly who sees the advert, such as people searching for specific topic or people on the homepage.
Technically the world’s second biggest search engine, on YouTube 5 billion videos are watched each and every day by over 30 million daily users, and eJIGSAW can help you take advantage of it with our incredible videography team, who will help you imagine, storyboard, create and manage your video ad to get the maximum return on your investment.
| Sky AdSmart is a relatively new ad platform on the block and allows for targeted adverting for businesses of all shapes and sizes, using the power of TV! Previously, TV advertising has been notoriously expensive and particularly difficult to track ROI, but this is where Sky AdSmart ends all that.
With Sky AdSmart, different adverts can be shown to different households watching the same TV programme. This means brands and businesses like yours can now advertise on some of the nation’s favourite channels, but only to the precise audience, you want. We’re a Sky AdSmart and one of the only ones in the North-West so if you want to learn more about the incredible returns of TV advertising, with all the measurability of digital adverts then give us a call.
Spotify for Brands
Spotify is the largest ad-supported music streaming service in the world and Spotify for Brands is their advertising platform. You may not have considered advertising on Spotify but when you know that they have 140 million active users, 80 million of which use the ad-supported free version, and have nearly 30% year-on-year growth you may reconsider.
Advertising with Spotify for Brands gives you access to Spotify’s intelligent streaming metrics offering insights into the way people act behind the device. The real-time, personal information and data that Spotify collects, such as moods, mindsets, tastes, and behaviours, can help dictate the type of adverts used, from video to audio to display and get help target the specific audience you want to reach.
Spotify for Brands