eJIGSAW SEO Panel
As well as the usual Google SEO and reporting tools, we have developed our own bespoke in-house analytical program that brings in data from everywhere (Google, Bing, Paid Ads, Social, Links, Digital PR) and produces bespoke reports for our clients.
Our bespoke software also includes unique site audit tools that help us analyse, discover, and eliminate common website issues that could have a detrimental impact on your SEO and conversions performance. The tools automatically check for numerous website issues, such as 404 errors, duplicate content, broken images etc., on a scheduled basis to ensure your website always follows the best SEO and CRO practices.
Google Analytics is Google’s own (completely free!) analytical platform that gives you access to an enormous amount of data about the type of people visiting your website and a deeper understanding of their behaviours whilst on the site all so that you can deliver a better digital experience and therefore drive positive results.
We’re experts when it comes to Google Analytics, and just by adding tiny line of code to your website, we get an insight into who, what, where, and why people are coming to, using, and leaving your website, and also get access to a powerful reporting dashboard that can create unique and granular reports to help us to determine and recommend changes.
Here at eJIGSAW, we let the data drive everything we do, so we use Google Optimize, a CRO tool that shows you which site experiences engage and delight your customers and propose the solutions you need to deliver them.
From A/B testing to multivariate testing and redirect resting, Google Optimize has the features we need to analyse your site, see what works and what doesn’t, and then allows to test what we create to ensure it is having the right effect in engaging visitors and turning them into loyal customers.
Google Data Studio
Google Data Studio, is a reporting platform from Google, that works in a similar way to our own bespoke reporting platform, making every single bit of your data accessible and useful, using interactive dashboards and engaging reports that help making smarter digital decisions.
Google Data Studio can handle a whole world of data, regardless of the source, giving us the ability to create meaningful and real-time reports with customisable aspects, and allowing us to present the data in a way that you want. It’s not just Google information either, using APIs, external data from Google Ads, YouTube, Facebook, and Instagram can also be added!
Google Data Studio
Hotjar is an essential piece of software for any CRO analysis and really is an amazing way to truly get to know your website and understand what is working for your visitors and what isn’t.
Using Hotjar’s primary tracking methods (visitor recordings, scroll heat maps, and click heat maps) we are able to track the journey of each individual visitor to your website, allowing us to provide live and real-time feedback on visitor behaviour and user-engagement. This then gives us the ability to determine and implement relevant changes for your website in order to optimise the conversion rate of traffic reaching the site.
Optimizely is one of the of the world’s leading digital experimentations platforms and a key piece of the software in the CRO puzzle and operates in a similar way to Google Optimize allowing us to continuously experiment with your digital experiences to ensure the right combination is put in place.
The platform is easy-to-use and trusted by the likes of Weight Watchers, Microsoft, and OpenTable, so should definitely not be ignored when considering conversion rate optimisation and digital experimentation.
Airbnb, Expedia, and Facebook are all experts at precision-crafted digital experiences and all users of UserTesting, but what exactly is it?
By using real people and real-time reactions, UserTesting is an online platform for cultivating rapid feedback on many types of customer experiences such as websites, mobile apps, and online prototypes, helping identify pain points with user experience, understanding customers thoughts and behaviours, as well as validating design decisions before implementing them in the real world.